![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/13de4dad-0322-4688-8e34-9a372a31cabb_rw_1920.jpg?h=4bed09223b4e85d8e15b4b21389b0413)
Year: 2023
Deliverables: Identity, Packaging Design
Client: Karaköy Güllüoğlu
Brand Manager: Elif Güneş Yıldırım
Styling + Photography: Naz Çitçi
Identiy design of a
6 generation baklava shop located in Karaköy.
Karaköy Güllüoğlu is the first shop outside of Gaziantep, founded by the Güllü family who has been making baklava since the 1800s. Carrying along a big baklava knowledge and heritage, Karaköy Güllüoğlu has been living for 5 generations in this unique place adopting to its ever changing concepts.
Logo Concept
The identity is inspired by this shop's and its founders' ability to be a bridge connecting tradition to innovation, apprenticeship to craftsmenship, the city of Gaziantep to Istanbul, and the city of Istanbul to the rest of the world.
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/d5b9f0bc-ceae-4555-b703-4174ebf591fa_rw_3840.jpg?h=614e9a78f45ca00bd310549a0b4a0e93)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/6e0df207-7634-4d8e-b513-f39002134d45_rw_3840.jpg?h=642341c48d13b93c6e4f038fb6b81f1e)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/b07f085d-fc08-4721-8b33-2a532b22a1ec_rw_1200.jpg?h=aba9f8bf28478b8e799d7e3b665ffcd9)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/417c5310-8fe1-4af7-8739-f5ebd45ed929_rw_1200.jpg?h=c817362e68f1d9fc310ca8933b53c7da)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/28e72cc1-553c-4135-b678-d1c501893a7a_rw_1200.jpg?h=a56cadca7ef22a14ecd332ebb92ed178)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/20616911-6e79-4e99-bab7-a83410509b02_rw_1200.jpg?h=43f43bceab8071e798f759ccbbe165e3)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/704a4ae2-bb9b-48c7-9d29-ab5b07bac30e_rw_1200.jpg?h=20e0a356e07067fe5f97c03e9783fb66)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/70c1db7e-8757-4d43-954f-89bac522d77e_rw_1200.jpg?h=967cc448a317cb15933697ae3df55652)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/ee78c35c-0303-4e54-b9ca-492dc4511e39_rw_1200.jpg?h=e80d869889ee719fe83b07f0ed1c0f49)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/f852a10b-789c-4f97-8c8a-b172b69196f3_rw_1200.jpg?h=ff789ea53de800f2808f55b2fa6582b8)
Above 8 images are downloaded from Karaköy Güllüoğlu instagram page. All rights belong to their respective owners.
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/4a3c5542-a3b1-4aee-ab5e-e93387f79aa2_rw_1920.jpg?h=0a41fa7132d66dc4d8ddfbcbb2ccbf30)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/8a2f4fab-77ba-477a-989d-70cabe0f41e1_rw_1920.jpg?h=412ccccaa17d313d85c34039a5a2a1d3)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/961335b2-4e66-44bd-b159-81cfc2b6431f_rw_1920.jpg?h=7d5371afcb265cdf342ba43904b70ac9)
![](https://cdn.myportfolio.com/b37f380eb894e1ad6bbf0458bc69f84f/b5f066d0-cc09-4b24-9ec4-1fe11cfee219_rw_1200.jpg?h=a7a16d55218cc1f54bdf99f74d39cec7)